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PANORAMA 01 : Importance of IP for SMEs |
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Why is IP relevant to your SME? |
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IP as a business asset |
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IP as an investment |
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The value of IP assets |
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Introduction of IP Audit |
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PANORAMA 02 : Trademarks and Industrial Designs |
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Trademarks and Industrial designs
to Increase the Power of Marketing |
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Brand building |
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How to protect trademarks and industrial
designs |
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Trademark management |
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PANORAMA 03 : Invention and Patent |
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Basics of invention and patent |
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Patent application |
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Patent infringement |
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Patent management system |
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PANORAMA 04 : Trade Secrets |
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Basics of trade secret |
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Trade secret management program |
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Misappropriation of trade secrets |
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Violation of trade secrets |
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A trade secret audit |
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PANORAMA 05 : Copyright and Related Rights |
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Basics of copyright |
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Copyright and related rights |
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Ownership of copyright |
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Using works owned by others |
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PANORAMA 06 : Patent Information |
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Understanding of patent information |
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Types of patent information searches |
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Searching patent information |
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Strategic use of patent information |
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PANORAMA 07 : Technology Licensing in a Strategic Partnership |
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The basic concept of a license |
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Preparing to license |
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Negotiating a license agreement |
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Overview of a license agreement |
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Managing a license agreement |
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PANORAMA 08 : IP in the Digital Economy |
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IP & e-commerce |
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Creating a website |
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Choosing a domain name |
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Protecting your website |
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PANORAMA 09 : IP and International Trade |
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Why IP rights are important for
exporters |
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Checking your freedom to operate |
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IP in international outsourcing |
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Protecting your IP rights in export
market |
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PANORAMA 10 : IP Audit |
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Understanding an IP Audit |
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Preparing for an IP Audit |
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Conducting an IP Audit |
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After completing an IP Audit |
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